Our Story

Wag Pet Boutique owner, Caroline, holds her small dog "Poquita" outside her store on Main Street of Hendersonville, NC.

A Happy Tail

Established in 2010 by longtime Hendersonville resident Caroline Gunther, Wag! exists to serve pets and their people. After years spent in the equine industry training kids and riding horses, Caroline shifted course after the 2008 recession and decided to follow her other passion: pets. She’s owned animals her whole life, and the love and care Caroline provides to her own fur babies is reflected in the consideration and quality of products sold at the store. What’s more, Caroline’s community involvement and dedication to animal welfare and advocacy have helped us become a trusted resource for people and their pets in Henderson County.

 
Indestructible stuffed dog toys in all shapes, colors and sizes line the walls of Wag Pet Boutique.
Austin is at the counter ringing up a customer for pet supplies. Austin’s beard is dyed all the colors of the rainbow.
A woman shopping at Wag Pet Boutique is looking at a bag of healthy dog treats.